To provide Castrol with a statistically rich digital platform for the 2010 World Cup as a key part of their sponsorship rights. To utilise Opta Sports data to build and manage the castrolfootball.com website.
Working in collaboration with Castrol and Opta, we also worked alongside their creative agency to ensure the client enjoyed the best of both worlds: creative design and creative technology. In building a ‘stats’ rich site aimed at football fans and promoting the Castrol brand, our design was structured to feature comprehensive rankings of players and teams, editorial features and video interviews with star players. We also created widgets to allow users to research Castrol’s predictions on the outcome of matches and indeed the overall tournament. To keep pace with users, we built an iPhone app allowing Castrol to bring this powerful digital brand experience to mobile users, a key demographic for this market.
Since the site was launched, thousands of users have visited the site, downloaded the app and run predictions. A true football community has been established with incalculable brand equity for Castrol. Whilst the objectives for the World Cup were met, we also worked with Castrol on a post event strategy and the site has since been expanded to include rankings and predictions for the major European leagues and the US Major League Soccer (MLS) competition. So successful has the platform been that we are already working on the build up to Euro 2012 and the Olympics(!)
The site is a leading example of the integrity of our technical design excellence which provides both flawless performance and a great user experience. As with all our clients, the site was built and hosted by ourselves and draws heavily on our specialist ability to develop content rich, interactive sites with full 24/7 support. Needless to say the peak demands of international football tournaments and their global audiences are ably catered for by our uniquely secure and robust hosting infrastructure.